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I turn your content into something you're proud to share.

Social Media Strategy & Marketing for
Small Businesses

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Wouldn't it be refreshing to get out what you pour into social media?

To actually see growth, build genuine connections, and shout your business from the rooftops instead of a dark void?

Your GPS in social media marketing & online services, grounded in real connections, built to move with you.

Rooted strategy.
Real connection. Social media that actually feels good.

let's chat strategy

Let's thrive on socials

ways I can help

The Captured & Converted™ Content System

Perfect for: Business owners who already post on socials but aren't getting the traction they hoped for.

What you'll get:
  • Content that consistently increases your visibility, grows your community, and gets your ideal clients to lean in and listen.
  • Monthly content strategy (based on your goals, analytics & offers)
  • Hashtag research + optimized posting
  • Analytics check-in & strategy tweaks

The Social Support System™

let's crush obstacles

Practical support for someone ready to take socials seriously.

  • Practical support for someone ready to take socials seriously.
  • What we'll do:
  • 90 minute onboarding call:
  • Audit and Optimize your Instagram account to speak to your ideal client
  • Define your content pillars & strategy for sharing content
  • 4 Weeks of Voxer support, so your 2am thoughts get real answers.
  • A content calendar you will *actually* use
  • A custom mini strategy guide
Learn More

Captured Content Audit

In 15 minutes, you’ll learn:
  • The #1 story or moment you’re already sharing that your audience actually cares about
  • What’s grabbing attention — and what’s getting ignored
  • How to make your content feel more intentional + impactful (without doing more)
  • Simple shifts to help your existing content work smarter
find your fans

Get a peek into what’s really going on with your content

always free!

Beth

"Payton is an amazing social media strategist!! She really took the time to understand my goals and make sure I was showing up online in a way that feels authentic and aligned. Her ideas, kind support, and clear strategy made a huge difference. I highly recommend working with Payton!!"

priscilla

"Working with Payton has been such a helpful experience. She has a way of seeing the bigger picture and helping you simplify your ideas into something that feels aligned and easy to share. she’s helped me find ways to connect and collaborate with other business owners Highly recommend her if you’re ready to get more intentional with your content and presence."

CLient testimony

I help small business owners show up online with clarity, consistency, and content that actually connects (without chasing trends or burning out). Around here, we keep it real, rooted in strategy, relationship-building, and a whole lot of heart. When I’m not creating scroll-stopping content, you’ll find me traveling the U.S. in a converted school bus, snacking on Cheez-Its, and dreaming of a future homestead.

social media strategist, content creator, and your go-to girl for all things intentional marketing

Hey! I'm payton

more about payton

01

submit your no pressure inquiry

02

book a 30 minute discovery call

03

keep your pipeline growing to unlcok the next level in your business

04

Get time back in your life to spend doing what you love

content that converts

From the moment you send your inquiry - I am your #1 HYPE GIRL. I am just as excited and invested in your business as you are! Scheduling a phone call or video chat gives me the chance to hear your WHY and allows you to see what I can take off your plate.

I'm ready to get started!

Our Proven Social Media Strategy Process

I'm ready to start!

Frequently Asked Questions

What is the difference between a social media manager and a strategist/marketer?

A social media manager focuses on content primarily while a marketer and strategist focuses on the bigger picture with digital marketing and relationship marketing.

What tasks can a social media strategist/marketer offer?

I offer full social media management- which includes anything you can post (reels, static posts, carousel posts) and relationship marketing to interact and attract your ideal client. Included in my packages are monthly 1:1 calls. 

Why should you outsource social media?

Social media is just one piece of your overall marketing puzzle, but in today’s digital world, it’s one of the most powerful tools for growing your business. It’s not just about posting content. It’s about building relationships, creating brand awareness, and opening the door to real conversations, the kind that lead to email signups, networking calls, coffee chats, and eventually, clients.
Outsourcing your social media means you don’t have to juggle strategy, engagement, and content creation on top of everything else. It lets you stay focused on what you do best while still showing up online with intention. Social media works best when it’s consistent, personal, and strategic, and that’s exactly what I help you do.

What does working together actually look like?

Outsourcing your social media doesn’t mean handing over the keys and disappearing. It’s a collaborative process, and you’re still in the driver’s seat. We’ll touch base weekly talk through what’s coming up, and look at what’s working (like that Reel that just hit 2,000 views 🎉).
I also handle weekly engagement so your account doesn’t just sit there, you’re not posting and ghosting. I’m in the comments, and finding your ideal audience, helping you build the kind of community that turns into clients.
Think of this as an extension of what you’re already doing.. Yes, you could do it on your own. But with a dedicated social media marketer (who’s doing this full time, with proven results), you're not just showing up, you’re showing up with purpose, strategy, and consistency.

Does this actually work? What kind of results can I expect?

Social media isn’t just about going viral — it’s about the right people finding you, connecting with you, and becoming clients.

When I worked with Tara’s Cheesecakes, customers would come into her shop specifically asking for the items they saw featured on her shelves through Instagram. For Stephanie, a pediatric occupational therapist, she’s been recognized at local markets and brought in multiple new clients just from showing up consistently online.

For Priscilla, she’s met local businesses and collaborated with another service provider to start a monthly networking call. 
Behind the scenes, their numbers reflect that growth — increased views, new followers, higher engagement. But even more than that, they’ve built brand recognition and trust. Because while numbers are great, what really matters is who’s pulling up a chair at your table — not how many people walked past it.

If you’re showing up with purpose and clarity, the right people will take notice. And I’m here to help you do just that.

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