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Social Media Marketing 101: A Beginner’s Guide for Small Business Owners

In today’s digital age, social media has become an invaluable tool for small business owners looking to boost their online presence and connect with their target audience. However, navigating the world of social media marketing can be overwhelming, especially for solopreneurs who are juggling multiple responsibilities. That’s why I’m here to provide you with a […]

How Tos

Mastering Instagram Content: 3 Tips to Elevate Your Social Media Game

In the bustling world of social media, Instagram stands out as a powerhouse platform for businesses to connect with their audience, showcase products or services, and build a brand identity. As a business owner, navigating the ins and outs of Instagram in addition to creating content can be both exciting and daunting. To help you […]

Education

Mastering Your Instagram Content Strategy| What to Post and When

Are you ready to level up your Instagram game and post with purpose? As a social media manager, I understand the importance of creating content that resonates with your audience and drives results. Let me guide you through the types of posts to consider and when to use them to maximize your impact on the […]

Education, How Tos

Building Relationships with Instagram Stories

Authenticity seems to be not so authentic sometimes. Social media gives you the space to mask your appearance down to the bloodshot eyes from a good stress cry after a tough day running your business. (We’ve all been there) Authenticity builds →  relationships Relationships build →  business and the cycle repeats itself.  An easy avenue for […]

Education

4 Steps to Build A Social Media Community | The Art of Community Building for Small Business Owners

At its core, every business starts with relationships. Regardless of the type of business you run a multitude of connections were formed to get you where you are today.  As a successful business owner, at one point in time a friend shared your name and helped land you a referral or your mom gave her […]

Education, How Tos

15 Questions to Ask to Boost Social Media Engagement

How can you boost your social media engagement? The hardest part about social media content is figuring out what to post that will be engaging to your audience. You want something captivating to your followers, that will make them want to comment, or share the post to their stories.  Lucky for you, I have 15 […]

Education

Hello and Welcome to the Blog

Hello friend! Welcome to the blog! I’m glad you’re here. 🙂  If you’re new to Payton B Virtual Solutions I wanted to take a quick minute to introduce myself! I’m Payton, your new VA! I am passionate about helping small business owners avoid burnout in their work and help them gain back hours in their […]

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2 Ways to Plan A Productive Work Week

Are you someone that likes to be more productive but need to know where to start? I often find myself Googling ways to be less distracted. After several weeks of unsuccessfully checking things off my to-do list, I end up frustrated, distracted, and unproductive yet again. Does this sound familiar? If so, read ahead to […]

How Tos

Top 3 Tasks A Virtual Assistant Can Do For You

The tasks a virtual assistant can take off your plate is truly endless. But I want to share my most popular tasks that clients outsource to me!  1. Content Strategy & Creation The strategy behind what you post plus the content itself is a beast! Outsourcing this takes a huge weight off your shoulders! Let […]

Education

Content Mapping in 5 Easy Steps

Planning for your month ahead can be CrAzY! Not only are you trying to survive the current month you are in, but also prepping for the days to come! If planning content for future posts is stressful for you- this blogpost is perfect for you! Included in today’s post will be – 5 easy steps […]

How Tos

How To: The Ultimate Guide to Hashtag Research

One of the most important questions I ask when meeting with a potential client who’s looking for social media content creation– is if they have completed their own hashtag research. 90% of the time that’s a hard no. They add hashtags they think is relevant to their brand and call it a day- which is […]

How Tos

2 Instagram Tasks You Can Easily Outsource

I am going to be real with you- if you’re stressed, overwhelmed, and burning the candle at both ends…start outsourcing! Entrepreneurs hesitate to do so, but if you want that mind space back, you need to take the plunge. I have two tasks that are so easy to outsource. There’s no prep, and it will […]

Education

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