So, you’ve finally decided to dive into the world of Instagram. It’s a fantastic platform to connect with people, build your brand, and share your passions. But with so many users already out there, how do you make your account stand out? Here are some tips to help you establish yourself on Instagram. 1. Define […]

As an entrepreneur, your business is undoubtedly important to you. But let’s face it, family is more valuable. Balancing the demands of running a business with the needs of your loved ones can feel like a constant juggling act. Especially when it comes to social media, which can be a time-consuming but essential part of […]

Let’s face it, the “hustle mentality” has been glamorized for far too long. Burning the candle at both ends might lead to a temporary burst of productivity, but it’s rarely a recipe for sustainable success. The truth is, there’s a smarter way to achieve your business goals – a way that involves working smarter, not […]

Ever feel like there just aren’t enough hours in the day to manage everything on your to-do list as an entrepreneur? You’re not only wearing all the hats, but probably far too many hats. Social media, while undeniably important, can often become a time-consuming burden. Many entrepreneurs hesitate to outsource this task because, well, it […]

How can you boost your social media engagement? The hardest part about social media content is figuring out what to post that will be engaging to your audience. You want something captivating to your followers, that will make them want to comment, or share the post to their stories.  Lucky for you, I have 15 […]

Hello friend! Welcome to the blog! I’m glad you’re here. 🙂  If you’re new to Payton B Virtual Solutions I wanted to take a quick minute to introduce myself! I’m Payton, your new VA! I am passionate about helping small business owners avoid burnout in their work and help them gain back hours in their […]

I was burned out for the first 4 months of 2024. Looking back I realized it had started in the fall of 2023. It’s now the end of May and I am just feeling pieces of normalcy in my life. I pushed myself too hard, overwhelmed myself with the holidays, and when one thing after […]

Did you hear the news? Hustle culture is out (was it ever really in?) and slow living is the new vibe! Burning the candle at both ends is not sustainable, nor is it healthy. I’ve said it once and I’ll say it again- if I wanted to be burned out and hate my life, I’d […]

In today’s digital age, social media has become an invaluable tool for small business owners looking to boost their online presence and connect with their target audience. However, navigating the world of social media marketing can be overwhelming, especially for solopreneurs who are juggling multiple responsibilities. That’s why I’m here to provide you with a […]

In the bustling world of social media, Instagram stands out as a powerhouse platform for businesses to connect with their audience, showcase products or services, and build a brand identity. As a business owner, navigating the ins and outs of Instagram in addition to creating content can be both exciting and daunting. To help you […]

Are you ready to level up your Instagram game and post with purpose? As a social media manager, I understand the importance of creating content that resonates with your audience and drives results. Let me guide you through the types of posts to consider and when to use them to maximize your impact on the […]

Authenticity seems to be not so authentic sometimes. Social media gives you the space to mask your appearance down to the bloodshot eyes from a good stress cry after a tough day running your business. (We’ve all been there) Authenticity builds →  relationships Relationships build →  business and the cycle repeats itself.  An easy avenue for […]