welcome  to the blog

Follower Count: Vanity Metric or Valuable Asset?

We all love to see that number climb! Every new follower feels like a win. But here’s the truth: a follower count is just a number. It’s a vanity metric if it’s not made up of your ideal clients. Let me explain. Imagine your Grandma is your biggest fan on social media. She loves every […]

Education, Social Media Strategy & Planning

15 Minutes a Day to a Full Pipeline: Your Instagram Game Plan

Hey wedding photographers! Feeling overwhelmed trying to keep up with Instagram and attract new clients? You’re not alone. But I’ve got a simple yet powerful strategy that can help you fill your pipeline in just 15 minutes a day: the Respond, Connect, and Community method. 1. Respond (5 minutes): 2. Connect (5 minutes): 3. Community […]

Education, Social Media Strategy & Planning

Mastering Instagram Content: 3 Tips to Elevate Your Social Media Game

In the bustling world of social media, Instagram stands out as a powerhouse platform for businesses to connect with their audience, showcase products or services, and build a brand identity. As a business owner, navigating the ins and outs of Instagram in addition to creating content can be both exciting and daunting. To help you […]

Education

Mastering Your Instagram Content Strategy| What to Post and When

Are you ready to level up your Instagram game and post with purpose? As a social media manager, I understand the importance of creating content that resonates with your audience and drives results. Let me guide you through the types of posts to consider and when to use them to maximize your impact on the […]

Education, How Tos

Building Relationships with Instagram Stories

Authenticity seems to be not so authentic sometimes. Social media gives you the space to mask your appearance down to the bloodshot eyes from a good stress cry after a tough day running your business. (We’ve all been there) Authenticity builds →  relationships Relationships build →  business and the cycle repeats itself.  An easy avenue for […]

Education

4 Steps to Build A Social Media Community | The Art of Community Building for Small Business Owners

At its core, every business starts with relationships. Regardless of the type of business you run a multitude of connections were formed to get you where you are today.  As a successful business owner, at one point in time a friend shared your name and helped land you a referral or your mom gave her […]

Education, How Tos

Top 3 Tasks A Virtual Assistant Can Do For You

The tasks a virtual assistant can take off your plate is truly endless. But I want to share my most popular tasks that clients outsource to me!  1. Content Strategy & Creation The strategy behind what you post plus the content itself is a beast! Outsourcing this takes a huge weight off your shoulders! Let […]

Education

2 Instagram Tasks You Can Easily Outsource

I am going to be real with you- if you’re stressed, overwhelmed, and burning the candle at both ends…start outsourcing! Entrepreneurs hesitate to do so, but if you want that mind space back, you need to take the plunge. I have two tasks that are so easy to outsource. There’s no prep, and it will […]

Education

What’s the Purpose of a Newsletter?

Newsletters, weekly emails, monthly emails– whatever you call them, are they a part of your routine in your business? We are going to talk about all things newseltters and dive into the purpose of creating them! Then you can decide for yourself if this is something your business needs right now! Newsletters have 3 main […]

Education

When You Hire a VA- 4 Things You Get In Return

You’ve contemplated hiring a VA- but you’re still not convinced. Do you know what you get in return when you’re working with a VA? Yep! You get way more than tasks off your plate. Let’s see what else is included! When you hire a VA- 4 things you get in return Hours back in your […]

Education

© 2022 Payton B Virtual Solutions | photography by katie Logsdon Creative